Markup Calculator

Set a selling price from your costs and target markup or profit margin.

Pricing details

Customer price (with tax)

$140

Total revenue

$14,000

Total gross profit

$4,000
This calculator estimates gross markup and does not account for operating costs, returns, shipping or payment processing fees.

Pricing scenarios

Compare your cost and profit at several target markup levels.

Target markupSelling priceProfit per itemProfit marginRevenue at quantity

How this markup calculator works

Markup is measured against cost, while profit margin is measured against selling price. Sales tax is shown separately because it is usually collected on behalf of the relevant tax authority.